How the Platterz Founders Use Passion to Cultivate Community
Read Time: 4 min
“The history is what made us who we are.”
From a quick coffee meeting turned 8-hour business brainstorm, Platterz co-founders Eran Henig and Yishay Waxman have used their infinite passion to build an international team of innovators, entrepreneurs and dreamers—a team driven to lead the way in the office culture revolution.
We sat down with our CEO & President to uncover how they’ve grown a successful company into a culture-fueled community, why they believe in work as family, and what the future—for Platterz, for offices, for employees—holds.
“Everything in life is timing.”
Why start Platterz?
Y: When Eran and I met for the first time sitting at a Starbucks, we weren’t even talking about business. After working in offices that ordered the same food, from the same places, we shared the same curiosity: ‘There has to be something easier, where the food changes, and so does the standard office environment.’
Where do you see Platterz going?
E: Platterz is going to make a global impact about how companies are treating employees and managing culture needs in the office. It’s a one-stop shop for any corporate service.
Y: If I had a crystal ball into the future, I see Platterz fueling more than just food [it’s our anchor]. Companies will engage with the platform across all regions in multiple facets.
What is your one wish for Platterz employees?
E: That they will never see us as work. That they’re not driven by numbers, but rather, come to the office with a smile, and create something great as if it were a hobby.
“When it’s built in a way from the ground up, where everyone treats it as their own—because it is their own—the chances of success are that much greater.”
Why is changing office culture so important to you?
E: People work really well and create when they’re in an environment that helps express themselves and identify who they are. That can only happen when they’re given the place to collaborate with people of different mindsets. The togetherness is what makes people care.
Y: You spend so much time in the workplace—often more than your actual house. You want to feel comfortable coming to work, and want to work with people you respect, look up to, enjoy eating and speaking with—and that transforms into the environment, which trickles down into culture.
How would you describe your leadership style?
Y: Passionate. The passion that I have also translates into the feelings that I wear on my sleeve – I care so much about Platterz and its people that it’s like another child of mine.
What are you most proud of, and why?
E: Our team. By far the biggest achievement we’ve had is bringing together 100+ individuals that care so much.
Y: When a group of strangers who have never met each other come in [to town] for a company barbecue, or message another team member they didn’t know a few months ago — that’s what makes me the proudest in the world.
“The more you reinvent yourself, the stronger you are in knowing your skills, creating a strong foundation for a very strong team.”
How do you encourage creative thinking?
E: Exposing the team to a lot of different concepts. Even those ideas that might not be practical or ready to produce, but it gets them to challenge what they thought before. Being unbiased towards the effort they put into something is important to keep improving themselves.
If you could give one piece of advice to your younger self, what would it be?
E: I’d experiment early. With everything; never staying attached to a place, an idea, the work I’ve done. There should be no mental boundaries or barriers to hold you back from what you create.
What would you tell future entrepreneurs, dreaming of landing their big break?
Y: Don’t be scared to fail. You might not get it right the first time, but don’t give up.
“It’s not about a lucky break… We create our own luck.”